Brand Side at The Sphere
Role: Concept, Copy, Creative Direction
Production: Various
I lead concepting, storytelling, and execution across Sphere's iconic LED canvas and beyond—from global campaigns for consumer and enterprise brands on the Exosphere to keynotes like Lenovo Tech World at CES to Sphere's own story and brand voice.
My work includes finding the stories and positioning that make Sphere's high-tech capabilities compelling to advertisers, partners, and future expansion opportunities through pitch films, brand sizzles, case studies, and executive narratives.
My campaign work for The Wizard of Oz at Sphere contributed to more than 500,000 tickets sold in its first two weeks and 2.5 million in its first five months.
Role: Concept, Copy, Creative Direction
Production: Various
I lead concepting, storytelling, and execution across Sphere's iconic LED canvas and beyond—from global campaigns for consumer and enterprise brands on the Exosphere to keynotes like Lenovo Tech World at CES to Sphere's own story and brand voice.
My work includes finding the stories and positioning that make Sphere's high-tech capabilities compelling to advertisers, partners, and future expansion opportunities through pitch films, brand sizzles, case studies, and executive narratives.
My campaign work for The Wizard of Oz at Sphere contributed to more than 500,000 tickets sold in its first two weeks and 2.5 million in its first five months.
Cannes Lions: Entertainment, New Realities & Emerging Tech - Bronze (2026)
Cannes Lions: Titanium - Shortlist (2025)
Cannes Lion: Innovation - Shortlist (2025)
D&AD: Digital Design - Wood Pencil (2025)
Cannes Lions: Titanium - Shortlist (2025)
Cannes Lion: Innovation - Shortlist (2025)
D&AD: Digital Design - Wood Pencil (2025)