Brand Side at The Sphere
Role: Concept, Copy, Creative Direction
Production: Various

I oversee and ideate experiential and immersive campaigns for the world’s largest, most dynamic digital canvas.

My work spans across the Exosphere, through partnering with brands and agencies, to the venue itself with campaigns for the shows and residencies—pioneering new experiences for one of TIME Magazine’s Best innovations of 2023.

My campaign work for the launch of The Wizard of Oz at Sphere contributed to the unprecedented success of 500,000 tickets sold in its first two weeks, and 2.5 million in five months. To launch the immersive experience, our ad campaign let people see, hear, feel and step into the Land of Oz like never before.