Client: Samsung
Agency: R/GA
Role: Concept, Copy
Production: Active Theory, DFT, Mathematik, R/GA
Samsung is famous for their products, but few know the untold stories behind the brand. We created a global interactive series that paid homage to the brand in a user-driven, mobile-first way. Honestly, the main headline here is that we created shortlist-winning work on Samsung Global, iykyk.
Cannes Lions: Digital Design (SL)
Webby Awards: Advertising, Media + PR, Best Branded Editorial Experience - Honoree
D&AD: Digital Design (SL)
ADC: Brand Communication/Design - Merit
AICP Next: Digital Experience (SL)
Agency: R/GA
Role: Concept, Copy
Production: Active Theory, DFT, Mathematik, R/GA
Samsung is famous for their products, but few know the untold stories behind the brand. We created a global interactive series that paid homage to the brand in a user-driven, mobile-first way. Honestly, the main headline here is that we created shortlist-winning work on Samsung Global, iykyk.
Cannes Lions: Digital Design (SL)
Webby Awards: Advertising, Media + PR, Best Branded Editorial Experience - Honoree
D&AD: Digital Design (SL)
ADC: Brand Communication/Design - Merit
AICP Next: Digital Experience (SL)
