Client: Samsung
Agency: R/GA
Role: Concept, Copy
Production: Arts & Sciences, Cut & Run
To highlight Samsung’s multi-device ecosystem, we showed how new parents used it to comfort their crying baby, after realizing their child had an uncanny penchant for 90s hip hop.
*The music search for this campaign was exhaustive and one of the highlights of my career. Myriad Spotify playlists available upon request.
Agency: R/GA
Role: Concept, Copy
Production: Arts & Sciences, Cut & Run
To highlight Samsung’s multi-device ecosystem, we showed how new parents used it to comfort their crying baby, after realizing their child had an uncanny penchant for 90s hip hop.
*The music search for this campaign was exhaustive and one of the highlights of my career. Myriad Spotify playlists available upon request.
