Client: Ally Bank
Agency: R/GA
Role: Creative Direction
Production: R/GA in house
Ally r/Bank was the first bank to ever accept Reddit Gold. The “bank” was a post where Redditors could “deposit” their cherished Gold and in return get back a higher-value currency, yielding a massive ROI. In just 48hrs, r/Bank got more Gold than any post on Reddit in 2020.
Andy Awards - Shortlist
One Show: Social Media - Silver
AICP Next: Social - Winner
Webby’s: Social, Promotions and Contests - Winner
Webby’s: Social, Experimental & Innovation - People’s Voice Winner
New York Festivals: Social - Gold
New York Festivals: Commercial/Retail - Gold
LIA: Social Media - Bronze
FCS Portfolio Awards: Social - Gold
Cannes Lions: Social/Influencer (SL)
ADC: Direct - Digital (SL)
Agency: R/GA
Role: Creative Direction
Production: R/GA in house
Ally r/Bank was the first bank to ever accept Reddit Gold. The “bank” was a post where Redditors could “deposit” their cherished Gold and in return get back a higher-value currency, yielding a massive ROI. In just 48hrs, r/Bank got more Gold than any post on Reddit in 2020.
Andy Awards - Shortlist
One Show: Social Media - Silver
AICP Next: Social - Winner
Webby’s: Social, Promotions and Contests - Winner
Webby’s: Social, Experimental & Innovation - People’s Voice Winner
New York Festivals: Social - Gold
New York Festivals: Commercial/Retail - Gold
LIA: Social Media - Bronze
FCS Portfolio Awards: Social - Gold
Cannes Lions: Social/Influencer (SL)
ADC: Direct - Digital (SL)
