Client: Ally Bank
Agency: R/GA
Role: Creative Direction
Production: Buck
Ally wanted to help parents teach their kids about money. Adventures with Zeee Bucks was the first AR Piggy Bank, where kids learned about spending, saving and earning in a way that encouraged exploration and play, with fictional characters in fantastical worlds that came to life through each side of the piggy bank.
FWA Site of the Day One Show Interactive: Augmented, Virtual & Mixed Reality - Merit
Agency: R/GA
Role: Creative Direction
Production: Buck
Ally wanted to help parents teach their kids about money. Adventures with Zeee Bucks was the first AR Piggy Bank, where kids learned about spending, saving and earning in a way that encouraged exploration and play, with fictional characters in fantastical worlds that came to life through each side of the piggy bank.
FWA Site of the Day One Show Interactive: Augmented, Virtual & Mixed Reality - Merit
