Client: Aloha
Agency: Me!
Role: Concept, Copy, Creative Direction
Production: FANCY Content
For my first brand-side project, I partnered with ALOHA's executive team to define the company's new brand positioning and creative platform, Deliciously Satisfying. As the sole creative, I brought the platform to life through a campaign celebrating all the things that are universally, oddly, inexplicably, addictively, and deliciously satisfying, just like the protein-packed ALOHA bar.
Our social campaign featured influencers and creators celebrating their own deliciously satisfying moments, leaning into socially native, ASMR-type content.
Agency: Me!
Role: Concept, Copy, Creative Direction
Production: FANCY Content
For my first brand-side project, I partnered with ALOHA's executive team to define the company's new brand positioning and creative platform, Deliciously Satisfying. As the sole creative, I brought the platform to life through a campaign celebrating all the things that are universally, oddly, inexplicably, addictively, and deliciously satisfying, just like the protein-packed ALOHA bar.
Our social campaign featured influencers and creators celebrating their own deliciously satisfying moments, leaning into socially native, ASMR-type content.