Client: Samsung
Agency: R/GA
Role: Concept, Copy
Production: R/GA
Samsung wanted to promote their new wearables to the “athleisure” consumers who were more into culture than fitness. We partnered with Grammy winning DJ/producer Diplo to create the ultimate motivation: a mix that only plays when you move.
Agency: R/GA
Role: Concept, Copy
Production: R/GA
Samsung wanted to promote their new wearables to the “athleisure” consumers who were more into culture than fitness. We partnered with Grammy winning DJ/producer Diplo to create the ultimate motivation: a mix that only plays when you move.
D&AD: Radio & Audio - Wood Pencil
Clio Sport: Partnership - Silver
Clio Sport: Direct - Silver
Webby Awards: Advertising, Media + PR, Best Use of Mobile Media - Winner
Webby Awards: Apps and Software, Music - Honoree
Clio Sport: Partnership - Silver
Clio Sport: Direct - Silver
Webby Awards: Advertising, Media + PR, Best Use of Mobile Media - Winner
Webby Awards: Apps and Software, Music - Honoree
One Show: Mobile Advertising - Merit
One Show: Experiential Radio - Merit
One Show: Innovation in Branded Entertainment - Merit
ADC Awards: Use of Technology - Merit
ADC Awards: Interactive - Merit
AICP Tomorrow Awards - Finalist
MMA Smarties: Mobile Website - Gold
MMA Smarties: Mobile Audio - Gold
LIA Awards: Radio & Audio - Bronze
LIA Awards: Radio & Audio - FinalistFast Company’s Innovation By Design Awards
IxDA Awards: Engaging (SL)
Cannes Lions: Entertainment Lions for Music (SL)
Cannes Lions: Sound Design (SL)
Cannes Lions: Digital Installations & Events (SL)
Clio Sport: Digital/Mobile (SL)
Clio Awards: Audio Technique (SL)
Clio Music: Apps (SL)
One Show: Experiential Radio - Merit
One Show: Innovation in Branded Entertainment - Merit
ADC Awards: Use of Technology - Merit
ADC Awards: Interactive - Merit
AICP Tomorrow Awards - Finalist
MMA Smarties: Mobile Website - Gold
MMA Smarties: Mobile Audio - Gold
LIA Awards: Radio & Audio - Bronze
LIA Awards: Radio & Audio - FinalistFast Company’s Innovation By Design Awards
IxDA Awards: Engaging (SL)
Cannes Lions: Entertainment Lions for Music (SL)
Cannes Lions: Sound Design (SL)
Cannes Lions: Digital Installations & Events (SL)
Clio Sport: Digital/Mobile (SL)
Clio Awards: Audio Technique (SL)
Clio Music: Apps (SL)
