Katie Facada

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	<title>Katie Facada</title>
	<link>https://katiefacada.me</link>
	<description>Katie Facada</description>
	<pubDate>Sun, 01 Feb 2026 19:34:12 +0000</pubDate>
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		<title>The Sphere</title>
				
		<link>https://katiefacada.me/The-Sphere</link>

		<pubDate>Sun, 01 Feb 2026 19:34:12 +0000</pubDate>

		<dc:creator>Katie Facada</dc:creator>

		<guid isPermaLink="true">https://katiefacada.me/The-Sphere</guid>

		<description>
	Brand Side at The SphereRole: Concept, Copy, Creative Direction
Production: Various
I lead concepting, storytelling and execution of immersive campaigns on the world’s largest, most dynamic digital canvas.

My work spans across the Exosphere, through partnering with brands and agencies, to campaigns for the venue itself—pioneering new experiences for one of TIME Magazine’s Best innovations of 2023.My campaign work for the launch of The&#38;nbsp;Wizard of Oz at Sphere contributed to the unprecedented success of 500,000 tickets sold in its first two weeks, and 2.5 million in five months. To launch the immersive experience, our ad campaign let people see, hear, feel and step into the Land of Oz like never before.D&#38;amp;AD: Digital Design - Wood Pencil (2025)Cannes Lions: Titanium - Shortlist (2025)Cannes Lion: Innovation - Shortlist (2025)


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		<title>Aloha</title>
				
		<link>https://katiefacada.me/Aloha</link>

		<pubDate>Wed, 14 Aug 2024 00:16:49 +0000</pubDate>

		<dc:creator>Katie Facada</dc:creator>

		<guid isPermaLink="true">https://katiefacada.me/Aloha</guid>

		<description>
	Client: Aloha&#38;nbsp;
Agency: Me!Role: Concept, Copy, Creative Direction
Production: FANCY Content
My first project brand side, I was hired directly by Aloha, who makes bars that don’t just taste good, they also deliver satiating protein and real ingredients that make you feel good. I created and produced a campaign around things that are universally, inexplicably, oddly, addictively, and deliciously satisyfing.Our social campaign features influencers and creators celebrating their own deliciously satisfying moments, leaning into socially native, ASMR-type content.
	
	
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		<title>Ally r/Bank</title>
				
		<link>https://katiefacada.me/Ally-r-Bank</link>

		<pubDate>Mon, 21 Mar 2022 23:08:31 +0000</pubDate>

		<dc:creator>Katie Facada</dc:creator>

		<guid isPermaLink="true">https://katiefacada.me/Ally-r-Bank</guid>

		<description>
	Client: Ally Bank
Agency: R/GARole: Creative Direction
Production: R/GA in house
Ally r/Bank was the first bank to ever accept Reddit Gold. The “bank” was a post where Redditors could “deposit” their cherished Gold and in return get back a higher-value currency, yielding a massive ROI. In just 48hrs, r/Bank got more Gold than any post on Reddit in 2020.
Andy Awards - Shortlist
One Show: Social Media - Silver
AICP Next: Social - Winner
Webby’s: Social, Promotions and Contests - Winner
Webby’s: Social, Experimental &#38;amp; Innovation - People’s Voice WinnerNew York Festivals: Social - GoldNew York Festivals: Commercial/Retail - Gold LIA: Social Media - BronzeFCS Portfolio Awards: Social - GoldCannes Lions: Social/Influencer (SL)

ADC: Direct - Digital (SL)


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		<title>Samsung Can't Stop</title>
				
		<link>https://katiefacada.me/Samsung-Can-t-Stop</link>

		<pubDate>Mon, 21 Mar 2022 23:47:00 +0000</pubDate>

		<dc:creator>Katie Facada</dc:creator>

		<guid isPermaLink="true">https://katiefacada.me/Samsung-Can-t-Stop</guid>

		<description>
	Client: Samsung
Agency: R/GA
Role: Concept, CopyProduction: R/GA

Samsung wanted to promote their new wearables to the “athleisure” consumers who were more into culture than fitness. We partnered with Grammy winning DJ/producer Diplo to create the ultimate motivation: a mix that only plays when you move.

D&#38;amp;AD: Radio &#38;amp; Audio - Wood PencilClio Sport: Partnership - SilverClio Sport: Direct - SilverWebby Awards: Advertising, Media + PR, Best Use of Mobile Media - WinnerWebby Awards: Apps and Software, Music - HonoreeOne Show: Mobile Advertising - MeritOne Show: Experiential Radio - MeritOne Show: Innovation in Branded Entertainment - MeritADC Awards: Use of Technology - MeritADC Awards: Interactive - MeritAICP Tomorrow Awards - FinalistMMA Smarties: Mobile Website - GoldMMA Smarties: Mobile Audio - GoldLIA Awards: Radio &#38;amp; Audio - BronzeLIA Awards: Radio &#38;amp; Audio - FinalistFast Company’s Innovation By Design AwardsIxDA Awards: Engaging (SL)Cannes Lions: Entertainment Lions for Music (SL)Cannes Lions: Sound Design (SL)Cannes Lions: Digital Installations &#38;amp; Events (SL)Clio Sport: Digital/Mobile (SL)Clio Awards: Audio Technique (SL)Clio Music: Apps (SL)


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		<title>Samsung MDE</title>
				
		<link>https://katiefacada.me/Samsung-MDE</link>

		<pubDate>Tue, 24 Oct 2023 20:09:42 +0000</pubDate>

		<dc:creator>Katie Facada</dc:creator>

		<guid isPermaLink="true">https://katiefacada.me/Samsung-MDE</guid>

		<description>
	Client: Samsung
Agency: R/GARole: Concept, Copy
Production: Arts &#38;amp; Sciences, Cut &#38;amp; Run
To highlight Samsung’s multi-device ecosystem, we showed how new parents used it to comfort their crying baby, after realizing their child had an uncanny penchant for 90s hip hop.
*The music search for this campaign was exhaustive and one of the highlights of my career. Myriad Spotify playlists available upon request.


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&#38;nbsp;

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		<title>Johnnie Walker</title>
				
		<link>https://katiefacada.me/Johnnie-Walker</link>

		<pubDate>Tue, 24 Oct 2023 20:35:42 +0000</pubDate>

		<dc:creator>Katie Facada</dc:creator>

		<guid isPermaLink="true">https://katiefacada.me/Johnnie-Walker</guid>

		<description>
	Client: Johnnie Walker
Agency: BBHRole: Copywriter
Production: Various
I entered the ad world at the end of an era. It was a time of print mechanicals, station dominations, darkrooms, actual film shoots, and craft in writing. To this day, Johnnie Walker ads are the most stolen item in Grand Central Station. I’m proud that I’m partly to blame.&#38;nbsp;


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		<title>Eau D'Office</title>
				
		<link>https://katiefacada.me/Eau-D-Office</link>

		<pubDate>Mon, 21 Mar 2022 23:08:32 +0000</pubDate>

		<dc:creator>Katie Facada</dc:creator>

		<guid isPermaLink="true">https://katiefacada.me/Eau-D-Office</guid>

		<description>
	Client: R/GA
Agency: R/GA
Role: Concept, Copy, Production, PR

Candle Production: Candle Studio, Ohio
Most scented candles transport you to an exotic place you love. Eau D’Office took R/GA employees back to a place they never thought they’d miss: 
the office. Starting as a goodbye gift for two GCDs, the idea morphed into a way to mark the one year anniversary of working remotely during the pandemic.
Featured in:
Fast Company
BBC Radio
The Guardian
It’s Nice That 
Apartment Therapy
Monster Children
AdAge
CampaignBrief
Collater.al
Zeit Magazine
InputMag
Trendenser
Business Punk
NewsTalk Ireland
ABC Radio Australia
I Heart Radio
Living (Italy)
Casa e Jardim (Spain)
SixtySix
Economic Times (India)
Business Punk (Germany)


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	<item>
		<title>Planet Zeee AR Bank</title>
				
		<link>https://katiefacada.me/Planet-Zeee-AR-Bank</link>

		<pubDate>Mon, 21 Mar 2022 23:08:32 +0000</pubDate>

		<dc:creator>Katie Facada</dc:creator>

		<guid isPermaLink="true">https://katiefacada.me/Planet-Zeee-AR-Bank</guid>

		<description>
	Client: Ally Bank
Agency: R/GA
Role: Creative Direction

Production: Buck

Ally wanted to help parents teach their kids about money. Adventures with Zeee Bucks was the first AR Piggy Bank, where kids learned about spending, saving and earning in a way that encouraged exploration and play, with fictional characters in fantastical worlds that came to life through each side of the piggy bank.
FWA Site of the Day
One Show Interactive: Augmented, Virtual &#38;amp; Mixed Reality - Merit
	
	
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		<title>Samsung Within</title>
				
		<link>https://katiefacada.me/Samsung-Within</link>

		<pubDate>Mon, 21 Mar 2022 23:56:25 +0000</pubDate>

		<dc:creator>Katie Facada</dc:creator>

		<guid isPermaLink="true">https://katiefacada.me/Samsung-Within</guid>

		<description>
	Client: Samsung
Agency: R/GA
Role: Concept, Copy

Production: Active Theory, DFT, Mathematik, R/GA
Samsung is famous for their products, but few know the untold stories behind the brand. We created a global interactive series that paid homage to the brand in a user-driven, mobile-first way. Honestly, the main headline here is that we created shortlist-winning work on Samsung Global, iykyk.
Cannes Lions: Digital Design (SL)Webby Awards:&#38;nbsp;Advertising, Media + PR,&#38;nbsp;Best Branded Editorial Experience - HonoreeD&#38;amp;AD: Digital Design (SL)ADC: Brand Communication/Design - MeritAICP Next: Digital Experience (SL)

	
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	<item>
		<title>Mr. Sketch</title>
				
		<link>https://katiefacada.me/Mr-Sketch</link>

		<pubDate>Mon, 21 Mar 2022 23:56:43 +0000</pubDate>

		<dc:creator>Katie Facada</dc:creator>

		<guid isPermaLink="true">https://katiefacada.me/Mr-Sketch</guid>

		<description>
	Client: Rubbermaid
Agency: BBH
Role: Concept, CopyProduction: Buck

For the relaunch of Mr. Sketch Scented Markers, we created a fictional factory to show kids the mysterious way we get the scents into the markers. Following the commercial, kids were invited to our “Toot Tunes” website where they could keep the joke going ad nauseum, as they are known to do.
FWA Site of the Day
FWA Mobile Site of the Day
Webby Awards: Advertising, Media + PR, Consumer Packaged Goods - Winner

	
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